13 Social Media Trends You Need to Understand in 2023 (2023)

One of the great maxims of our culture is that nothing stays the same. Trends are a part of life, whether it’s fashion, communications, or even architecture. People even talk about trends, especially as they impact everyday life. And, in the last couple of decades, social media trends have become a growing concern for consumers and marketers alike. In this article, we’ll look at the major trends we’re seeing this year. Hopefully, this will help to guide your decision-making.

Table Of Contents

  1. The Social Media Economy Expands
  • 1. Social Media Becoming a Stronger Shopping Platform
  • 2. Paid Social Media Continues to Increase
  • 3. Boom of Creator Economy / Brand Collaboration with Content Creators / Nano and Micro Influencers
  • Video
    • 4. Continued Domination of Video Content
    • 5. Short-form Video Content is Still Booming
  • Brand Accountability in Social Media
    • 6. Increased Calls for Brand Accountability and Social Awareness
  • "New" Areas of Growth in Social Media
    • 8. TikTok's Social Media Domination
    • 9. Utilization of User-Generated Content
    • 10. Increasing Brand Connection and Personalization with Their Audience
    • 11. Embracing the “Smaller” Platforms such as Pinterest, LinkedIn and Snapchat
    • 12. Increasing B2B Social Community Building
    • 13. Meme Marketing
  • Social Media Trends FAQs
  • Among the 2023 social media trends, we do recognize a pattern: the social media economy is expanding. For our purposes, the social media economy involves people spending and making money online. This can include monetizing content, shopping, subscriptions, advertising, and more. Let’s take a look at this category of developments.

    1. Social Media Becoming a Stronger Shopping Platform

    Since the pandemic started, social media has evolved from a relatively minor shopping platform to a significant economic force. For instance, people are happier to buy things through social media functions such as shoppable Instagram posts and clicking through social ads. In addition, Facebook Messenger has a larger role in customer service and purchasing than ever.

    Furthermore, according to Forbes Magazine, experts contend that social media trends towards social selling will increase rapidly. This is one thing where China was ahead of the curve before 2020, but America is expected to continue closing the gap. Perhaps this isn’t surprising, though, given the increased importance of influencers for customer acquisition.

    2. Paid Social Media Continues to Increase

    Similarly, brands are meeting the trends by spending more on social media advertising. Especially since networks like Facebook have long since placed organic branded content at a disadvantage, this is one of the more long-term social media trends. Ad spending has risen steadily for many years, and marketers expect the trend to continue over the long term. Brands that don’t advertise on social media are missing out on a lot of potential revenue.

    3. Boom of Creator Economy / Brand Collaboration with Content Creators / Nano and Micro Influencers

    If you’ve spent a significant amount of time on YouTube, you’ve probably noticed that a lot of channels are monetized. Whether that is a subscription through YouTube, an outside sponsorship site, or even branded collaborations.

    Speaking of collaborations on YouTube, this concept isn’t new. In fact, it was the rise of influencer marketing that helped create the concept of paid sponsorships. It used to be that social media content creators either published content to be famous or to keep track of their network. Monetization options were minimal at best.

    The rise of influencer marketing changed everything in this regard. Companies found that influencers would talk about products, and their followers would often buy them. Over time, influencers started getting paid sponsorships because brands saw the value of these advertisements. Influencer marketing spending has grown to the extent that some companies spend a large part of their marketing budget on it. In addition, even influencers with relatively small subscriber bases are now part of the marketing scene.

    This trend has continued: as more brands hunger for more content, content creators are finding new ways to monetize their followings, including course creation and NFTs. Content isn’t so much about content marketing or exposure anymore. Increasingly, content creation is a side gig and even a full-time job.

    (Video) The 5 Biggest Social Media Trends in 2023

    Further Reading: 33 Mind-Blowing Creator Economy Statistics for 2023


    13 Social Media Trends You Need to Understand in 2023 (1)

    While social media started out as a primary text and graphics-based medium, it has long since grown beyond these boundaries. Nowadays, social media includes videos of all lengths and types. Some are elaborate, while others can be taken with a smartphone and posted right away. The options are endless, so it’s unsurprising that video content makes up some of the social media trends for 2023.

    4. Continued Domination of Video Content

    According to YouTube, users watch an impressive 1 billion hours of content daily. Considering the total world population, this means that on average everyone watches YouTube every day. It’s even more impressive when you consider that a large percentage of YouTube hours are consumer-generated. Branded content made by companies is also prevalent, but you can see the power that YouTube has overall.

    However, YouTube isn’t the only show in town for video content. There’s Facebook Live, Vimeo, Instagram, and many more platforms. Added together, the potential for people and brands to distinguish themselves through video is incredible.

    5. Short-form Video Content is Still Booming

    Short-form content options include YouTube Shorts, Instagram Reels, TikTok, Pinterest Idea Pins, and Google Web Stories. Many of these options, like TikTok and YouTube Shorts, have emerged over the last few years. And while YouTube Shorts is an expansion of an existing platform, TikTok is something we hadn’t heard of until recently. In a free marketplace, new opportunities are bound to crop up whenever there’s money to be made. The very existence of newer video content options shows that video remains one of the big social media trends.

    Let’s look at this another way. TikTok took the world by storm when it branched out from the Chinese mainland. It’s young and hip, with a very young demographic. Unfortunately, it has also led to a lot of hazardous behavior to gain views. Nonetheless, there’s an increasing number of TikTok content creators who are paid influencers. If a short-form video wasn’t still cool, advertisers wouldn’t have started working with TikTok influencers.

    Further Reading: The 11 Types of Short-Form Video You Can Leverage TODAY

    The COVID pandemic brought us all closer to each other through social media, and social media has become a bigger and bigger part of every social movement that has happened since. Beginning with Black Lives Matter, we know to see how companies are going to react to world events. More recently, businesses are taking to social media to announce their boycotts on Russia and show their support for Ukraine. Regardless of how you see it, there is no doubt that social media users are holding brands more accountable in social media, and many brands are responding positively to this trend.

    6. Increased Calls for Brand Accountability and Social Awareness

    Once upon a time, brands could pretend to not care about anything going on in the world. They didn’t have to take a stand on social issues, and nobody really cared how they treated their employees. However, times have changed. One of the biggest social media trends is calling out brands for their stand on different social issues. Having the wrong position on some things can even get a brand “canceled.” Many events over the last two years have shown the extent to which this is true.

    However, it isn’t just about social justice issues. Rather, people want to know if a company is transparent about its supply chains. Some major brands have gotten into a lot of trouble with consumers about bad labor practices. Wal-Mart and Apple are great examples: Wal-Mart gets pressurized for low wages, and Apple is often accused of using factories with poor working conditions. In both cases, the war is waged on social media in addition to other forums.

    7. Renewed Focus on Inclusivity & Diversity

    These days, when companies commit a perceived injustice against an employee that belongs to a “disadvantaged” group they often get called out on social media. This shows another one of our social media trends: a focus on inclusivity and diversity. In response to this trend, many employers talk about how well their brand treats minorities, women, and LGBTQ people, among others. Companies also have committees that look for ways to be more inclusive and diverse.

    There’s a reason why companies are so focused on these issues. One survey shows that 70% of millennials prefer brands that are more diverse and inclusive in brand messaging. This is one reason why so many brands came out for Black Lives Matter, and why so many brands are pulling out of Russia right now. During the pandemic, brands were looking to win over customers with their messaging. Now, in 2023, nobody wants any association with Russia, even if they can make money there.

    (Video) The TOP 7 Social Media Trends in 2023

    “New” Areas of Growth in Social Media

    While most of the social media trends were visible several years ago, some of them are still emerging. For instance, our world has become more interconnected than ever, even in the wake of COVID lockdowns. In particular, not being allowed to meet in person has pushed a lot of interpersonal interaction online, whether it’s through Zoom or on video platforms. Now, even small social networks are becoming influential.

    8. TikTok’s Social Media Domination

    Just five years ago, most of us had never heard of TikTok. In fact, this Chinese import has taken the US social media scene by storm. With over a billion viewers, it’s also one with a large following. Here’s another interesting fact: in a survey of Android phone users, people spent more hours per week on TikTok than YouTube. This is impressive for a young network, but perhaps less surprising if you consider that TikTok is designed for smartphones.

    TikTok’s dominance is more than just watch hours, however. One study shows that advertising on TikTok is viewed more favorably than what’s presented on most other networks. This may not be surprising if you consider that TikTok has a young, hip user base and a quirky ethos. Or, it could be because the ads are more on-trend. Either way, advertisers on TikTok find it easier to counteract the jaded attitude people have towards much of the advertising online.

    Further Reading: 5 Reasons Why TikTok Marketing Is The Hottest Social Media Trend For Businesses Today

    9. Utilization of User-Generated Content

    Among social media trends, the value of user-generated content is well-established. Influencer marketing, in general, has become a major market force, but these days it has become more collaborative. For example, shoppable Instagram posts put together by an influencer help to sell many units of product. With that said, other types of UGC also help sell things and increase brand awareness.

    How effective is this technique? Some brands are even abandoning their content creation studio, or significantly scaling it back. Brands have found that there’s a much higher ROI when they pay an influencer to create content than there is when they buy traditional advertising. As social advertising costs rise, the ROI gap only grows.

    Further Reading: How to Use Instagram User Generated Content to Be a Social Media Success

    10. Increasing Brand Connection and Personalization with Their Audience

    Most of us have seen the “which ad do you prefer” prompt on certain video streaming services. This is a crude form of personalization, which is one of the latest social media trends. Over time, brands have realized that people are more likely to buy from brands they feel a personal connection to. In other words, the old “one size fits all” model doesn’t work like it used to.

    How are marketers leveraging these social media trends? Simply put, they personalize the messages for each market segment. In many cases, ads are also personalized based on browsing history. For instance, a gourmet food company might learn from big data that you love Japanese food, then serve ads for authentic teriyaki sauce. This practice has been common on most web pages for years. The difference now is that you’re seeing increased personalization on social media, too.

    11. Embracing the “Smaller” Platforms such as Pinterest, LinkedIn and Snapchat

    While some have focused on Facebook, Instagram and TikTok, there is also renewed interest in other large social networks such as Pinterest, LinkedIn, and Snapchat. In other words, video and pictures aren’t the only content types that are benefitting from recent social media trends. Plus, the size of the social network doesn’t make as much difference as it once did.

    Pinterest saw huge growth during COVID. In fact, they added over 26 million users. Considering that many homeowners found they wanted to renovate their houses during this time, it probably isn’t surprising. After all, Pinterest is an ideas-based social network where people go to plan projects. And for renters, the sudden need for a work-at-home space or increased home organization would’ve also driven people to Pinterest.

    (Video) 9 Instagram Marketing Trends To Help You Grow In 2023

    Even professional networks have benefitted from changing social media trends. Organic engagement on LinkedIn seems to be alive and well when compared to Facebook. With the need to move much professional networking online, it’s unsurprising that people spend more time on LinkedIn. And, since networking requires a lot of interaction, organic engagement has skyrocketed.

    Finally, Snapchat is quickly becoming a favorite 2nd messaging platform for Gen Z and is not going away. Snapchat has always enjoyed a larger following among the younger generations. However, it was having trouble for a while, with other social networks closing in. The usefulness of Snapchat for messaging, however, has helped reverse their fortunes.

    12. Increasing B2B Social Community Building

    When someone mentions social media communities, most of us think about B2C marketing and special affinity groups. However, one of the latest social media trends is that B2B brands are building communities on social networks such as Facebook. These communities will usually share tips and tricks that are industry-specific while also talking about products. Over time, business decision-makers build brand affinity and, when the time comes, buy what they need from that company.

    13. Meme Marketing

    Finally, memes are joining the latest social media trends. While memes have been around for a long time, their use in social media marketing is much newer. Yet, in some ways, it’s surprising that advertisers have taken so long to embrace this cultural artifact as a way to sell things. After all, humor has been a part of marketing for a long time.

    Why are memes becoming so popular as a marketing tool? In short, because they’re engaging and funny. Memes often comment on cultural realities, make fun of crazy situations, or simply tell a joke. And, in an age when most of us need a good laugh, memes deliver. Using them to sell things is a natural development.

    Further Reading: Meme Marketing: It’s Time to Take Memes Seriously. Here’s the Why and How.

    There’s little question that social media trends have included some continuations from earlier years. However, since the beginning of the pandemic, some other trends have emerged. As marketers, it’s critical that we keep track of these trends to continue providing relevant, effective marketing for our clients or employers. In return, we’ll get a really good ROI that is brag-worthy for years.

    Hero Photo by Carol Magalhães on Unsplash

    Social Media Trends FAQs

    What are some examples of social trends?

    Some examples of recent social trends include the rise of social media, the popularity of plant-based diets, and the shift towards more sustainable lifestyles. Each of these trends has been driven by a combination of factors, including technological advancement, changing cultural values, and shifting economic patterns. As our world continues to evolve, it’s likely that we’ll see even more social trends emerge in the years to come.

    What is the latest social media craze?

    The latest social media craze is TikTok. The app allows users to create short videos set to music. It has become popular with young people, who use it to share dance routines, lip-sync videos, and Comedy sketches. TikTok has also proved to be a hit with brands, who are using it to reach a young audience. Some of the biggest names in fashion and beauty, including Gucci and Sephora, have created accounts on the app and are producing short videos that showcase their products.

    (Video) 13 Marketing Trends and Predictions for 2023 (EVERYTHING is Changing)

    What trends are popular right now?

    One of the most popular trends right now is a return to nature. This can be seen in the popularity of plants and flowers, as well as in the embrace of earth tones and natural materials. There is also a trend towards simplicity and minimalism, as people seek to declutter their lives and focus on what is truly important. In terms of fashion, comfort is key, with soft fabrics and loose silhouettes being popular choices. And when it comes to entertainment, there is a growing appetite for escapist content that helps people to relax and unwind.

    Actionable advice for your digital / content / influencer / social media marketing.

    Join 12,000+ smart professionals who subscribe to my regular updates.


    What are the big social media trends for 2023? ›

    The biggest social media trends to watch in 2023 are: UGC and micro-influencer marketing. Short-form video content and TikTok. Livestream shopping and social commerce.

    What is the impact of social media in 2023? ›

    Smart Insights said the total number of social media users will cross 4.70 billion in 2023. Nearly more than half of the global population have been using it on a daily average of 2 hours 29 minutes. Social media has significantly bridged the communication gap across cultures and geographical boundaries.

    What are the new digital trends for 2023? ›

    Artificial Intelligence (AI) and Automation are two of the biggest technology trends that will continue to transform industries in 2023. AI will enable machines to learn and make decisions like humans, while automation will streamline processes and reduce human error.

    How is Instagram changing in 2023? ›

    A Brand New Way To Collaborate. Instagram unrolls the latest "Collab" option for users to upload a post or reels collaboratively. The Instagram update opens opportunities for content creators to send collaboration invites to other users and create mutual posts or reels.

    What are the future trends in social media? ›

    Social media will see a rise in the adoption of technologies like augmented reality (AR) and virtual reality (VR). As these platforms grow, users will demand better and more engaging experiences, and these technologies can make that happen.

    How to create a social media strategy for 2023? ›

    How to Create a Social Media Strategy
    1. Define your target audience.
    2. Start blogging.
    3. Create educational content.
    4. Focus on a few key channels.
    5. Develop a recipe card to guide you.
    6. Measure your results.
    7. Adjust your tactics.
    Jul 14, 2022

    How to become a social media influencer in 2023? ›

    How to become an influencer in 11 steps
    1. Complete basic business tasks. ...
    2. Identify your niche. ...
    3. Get to know your audience. ...
    4. Create your influencer brand. ...
    5. Explore your content strategy. ...
    6. Optimize your online presence. ...
    7. Select your channels. ...
    8. Post unique content on a regular basis.
    May 17, 2023

    What is an example of a trend in 2023? ›

    Top New Technology Trends
    • Computing Power.
    • Smarter Devices.
    • Datafication.
    • Artificial Intelligence and Machine Learning.
    • Extended Reality.
    • Digital Trust.
    • 3D Printing.
    • Genomics.
    May 25, 2023

    What is the future of content 2023? ›

    In 2023, content should meet the needs of the customer and add value to their experience. Brands are creating so much content today that users just don't have time for subpar stuff. They will only interact with your content if they think it's actually helpful. Personalization is the solution.

    What are the Instagram rules for 2023? ›

    The most important update to Instagram in 2023 is that they're going all-in on Instagram Reels. If you're not focusing on Reels, then you're losing on your account. IGTV is dead, meaning you can't horizontal or long-form video because Instagram is prioritizing the short-form video format above all else.

    What are the new Instagram features May 2023? ›

    New Instagram Features May 2023

    Finally, GIFs in Comments on Instagram. Gifs are coming to Instagram and will now be available in the Comments section for Stories and Reels. Users will be able to search for a gif and post it in a comment for a better and more fun expression in the conversations.

    What is the most liked Instagram post 2023? ›

    The most-liked post as of May 2023 is a carousel of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 75.6 million different accounts.

    What are 3 future trends in media? ›

    The rise of mobile video, virtual reality (VR), augmented reality (AR), and the more refined use of data analytics will all influence the future of digital media.

    What is the fastest growing social media platform 2023? ›

    What is the fastest-growing social media platform in 2023? The latest data shows that the fastest-growing social network is BeReal. The network is increased its number of users by a skyrocketing 313% from May 2022 to January 2023. In other words, the number of BeReal users more than quadrupled over this period.

    What are 5 examples of trends? ›

    What are some examples of trends and fads? As of 2019, some recent trends include food as a hobby or foodie-ism, ethical living, responsible consumerism, authenticity on social media, blurring of gender roles, and wearable technology.

    What is strategy 2023 2028? ›

    The 2023-2028 strategy builds on the successful development of ESMA over its first decade. It also takes into account the implementation of significant legislative changes, material progress in supervisory convergence and the uptake of new supervisory mandates.

    What will marketing look like in 2023? ›

    The best marketing strategy in 2023 will be one with integrated video and written content: Pringle adds that websites still need text information but adding video to showcase products (and then having the ability to add to social media) will help marketers expand their reach to a wider audience.

    What are the predictions for marketing 2023? ›

    In 2023, I expect a rise in brands looking to establish long-term partnerships with influencers and create content that aligns with their business objectives, values and audience. In today's crowded content landscape, brands can stand out by creating content that is authentic and memorable.

    What is the most powerful social media marketing strategy in 2023? ›

    If you're a marketing leader wondering where to invest your budget, time, and resources in 2023, it's imperative you consider influencer marketing. Influencer marketing has proven to be one of the most effective strategies for social media marketers.

    How will influencer marketing change in 2023? ›

    Influencer Marketing Expected to Grow to be Worth $21.1 Billion in 2023. Sizeable Increase in Content in Recent Years, But Rate Slowing. An Increasing Majority Have a Standalone Budget for Content Marketing. 63% of Respondents Feeling the Impact Of 2023's Macroeconomic Woes.

    How many people will use social media in 2023? ›

    In 2023, there are estimated to be 4.89 billion total social media users worldwide.

    What trends will be popular in 2023? ›

    These Are the Spring 2023 Trends Vogue Editors are Wearing Now
    • Skirt Suits But Make it Fashion. Marine Serre Oriental Towels boxy tailored jacket. ...
    • Everyday Preciousness. ...
    • Extra Baggage. ...
    • Perfectly Imperfect. ...
    • Short n Sweet Jackets. ...
    • Buttoned Up Shirting. ...
    • Modern Boho. ...
    • Blazers Become Cinched.
    Apr 5, 2023

    What is new media in 2023? ›

    According to Talkwalker, multi-sensory social media will trend in 2023. Multi-sensory media is the integration of different formats such as audio, video, text and even fully-immersive environments. This helps to bring new and more engaging experiences to social media users.

    What is the TikTok trend prediction for 2023? ›

    Based on global research studies, we predict that three macro trend forces will shape TikTok in 2023: actionable entertainment, making space for joy, and community-built ideals.

    What is out of style 2023? ›

    High waisted jeans, turn up jeans, high waisted pants (carrot pants, paper bag pants), palazzo pants, gaucho pants, culottes, cropped pants, cropped jeans, high waist tennis skirts, skater skirts, knit pants, bleached denim jeans, short trench coat, hoodie sets, body fitting blazers, leggings, fur coats, collegiate ...

    How is the media changing 2023? ›

    Combined, it means that the media industry is facing a number of significant challenges in 2023. This includes ongoing changes in advertising markets, pressure on consumer spending due to inflation and the cost of living crisis, as well as evolving media habits and preferences.

    What is one major blogging trend predicted for 2023? ›

    Therefore, one of the blogging trends that will be dominant in 2023 is cross-channel promotion. This marketing strategy integrates all your marketing channels and unifies their plans, data, and goals across the board. This is different from multi-channel marketing, which also uses several channels to attract customers.

    What is the trend forecast for 2023 kids? ›

    Bright and cheerful and, well, springlike, yellow is the big colour trend for children's fashion in spring 2023 for both boys and girls. From daffodil and primrose to mustard, neon and egg-yolk, shades of yellow will be the colour to be on trend for spring.

    Is TikTok safe 2023? ›

    In terms of privacy and security, it is not different from other social media like Facebook or Instagram. Since TikTok Security measures are quite comprehensive, using the app is secure for your device, and even payment methods are primarily protected.


    1. Social Media Trends to Watch for 2023
    2. Digital Marketing in 2023: Trends and Updates You Need to Know - feat. Benn and Andrea of WebFX
    3. TOP Marketing Trends You Need To Know In 2023 (TIPS, TRICKS & TECHNOLOGY)
    (Adam Erhart)
    4. How to ACTUALLY blow up on social media in 2023 | The ONLY video you need to watch!
    (Jade Beason)
    5. Discover The Top Social Media Trends of 2023
    (Fun Facts Galore)
    6. 15 Social Media Marketing Trends For 2023
    (Adam Erhart)


    Top Articles
    Latest Posts
    Article information

    Author: Horacio Brakus JD

    Last Updated: 25/07/2023

    Views: 6363

    Rating: 4 / 5 (71 voted)

    Reviews: 86% of readers found this page helpful

    Author information

    Name: Horacio Brakus JD

    Birthday: 1999-08-21

    Address: Apt. 524 43384 Minnie Prairie, South Edda, MA 62804

    Phone: +5931039998219

    Job: Sales Strategist

    Hobby: Sculling, Kitesurfing, Orienteering, Painting, Computer programming, Creative writing, Scuba diving

    Introduction: My name is Horacio Brakus JD, I am a lively, splendid, jolly, vivacious, vast, cheerful, agreeable person who loves writing and wants to share my knowledge and understanding with you.